How I used my credibility as a consultant in HR space to get first 5 customers for our SaaS

In this episode, I talk to Adele Theobald, founder of a HR platform called IDriveHR.  We deep-dive into IDriveHR’s journey so far with focus on their 0 to 1 journey, current lead generation strategies & conversion.  Talking points, what IDriveHR is all about how they have hit 5K MRR with around 18 paying customers how …

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How I am using personalised video within my cold outreach process to see game-changing results

I talked to John Wright, the founder of a SaaS company called StatsDrone, which helps affiliate businesses track their various affiliate programs. John has scaled his company to around 20K MRR with around 100 customers, primarily using an innovative outreach process. He uses a personlised 2-minute video within his cold outreach process & he is …

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How I pitched our product to our strategic partner’s clients & got first set of customers

I talk to Akash Agarwal, founder of a supply chain management SaaS called Conmitto. He used a strategic partnership with a logistics company to pitch their software & sell it to their partner’s customers. Talking points,  what conmitto is all about how they have unbundled a whole warehouse management suite to focus on selling just …

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How our “powered by” branding is driving tons of new leads to our product

I talk to Suraj Gadage, co-founder of a video recording SaaS called BerryCast. He uses product-led growth to absolutely nail his top-of-funnel lead generation, with 0$ spent on marketing channels. Talking points, what Berrycast is all about how he hit 10k MRR with around 500 paying customers how his app sumo launch a couple of …

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How our SEO investments for the last 5 years is now driving all of our top-of-funnel leads

Adrian Balcan hits 170K ARR with his SaaS company Feedcheck, which helps big brands monitor & manage customer reviews. He writes amazing content & organic traffic driven to this content is his top of funnel. Talking points, what feedcheck is all about how he built the product by iterating with one of his first customers …

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How I got my first 10 customers by sending hyper-personalised cold emails

Aksel Cakmak is building a shopify app for better post purchase upsells. Gets first 10 odd customers primarily using hyper-personalised cold email campaigns, spending up to 40 minutes per prospect for personalised intros. Talking points, what axe commerce is all about how he got first 10 odd customers using hyper-personalised cold email campaigns deep dive …

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How I got 25K users using this single phrase – “Powered by Notionforms”

Julien Nahum of NotionForms hits 150K ARR with 700 paying customers & 25K users. He’s building Notionforms which is a form builder for Notion, a popular workspace tool.  Talking points,  What Notionforms is all about  Total users, paying customers, MRR & growth rate How he absolutely nailed his top of funnel with “powered by notionforms” …

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Why I think investing in PR activities will build my credibility & improve our lead conversion

Founder has around 10 customers on his HR platform. He’s focusing on building brand to improve their credibility.   In this episode, I interview Austin Kerr who is the founder of Humanagement. We talk about, what humanagement does how he ended up getting couple of enterprise clients with his lifetime deal why he’s focusing on …

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