How I got my first 10 customers by sending hyper-personalised cold emails

Aksel Cakmak is building a shopify app for better post purchase upsells. Gets first 10 odd customers primarily using hyper-personalised cold email campaigns, spending up to 40 minutes per prospect for personalised intros.

Talking points,

  • what axe commerce is all about
  • how he got first 10 odd customers using hyper-personalised cold email campaigns
  • deep dive into his best performing email sequence
  • how he experimented & figured out that selling with social proof using case studies works better than anything else
  • why he doesn’t want to scale cold email campaigns already
  • future growth plans & shopify app store optimisations 

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