Why I think investing in PR activities will build my credibility & improve our lead conversion

Founder has around 10 customers on his HR platform. He’s focusing on building brand to improve their credibility.  

In this episode, I interview Austin Kerr who is the founder of Humanagement.

We talk about,

  • what humanagement does
  • how he ended up getting couple of enterprise clients with his lifetime deal
  • why he’s focusing on selling to both enterprise & SMB customers at the same time
  • why he is focusing more on conversion rather than lead acquisition
  • why he believes investing in PR like podcasts etc. is going to improve his lead conversion

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