B2B SaaS Podcast

On the B2B SaaS Podcast, the host (Upendra Varma) interviews the world’s best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact (~ 15 minutes), data-backed ( with real SaaS metrics like MRR, growth rate, churn etc.) & actionable.

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How we’re growing at 200% YOY with cold calling

Robert Kirstuik, co-founder and CEO of Freshline, discusses how they have grown to over 100 customers with 200% year-over-year growth in the past 12 months, primarily using cold calling. We cover their product, their journey from 0 to 1, their...

How we’ve 4x’ed our ARR past $3 MN using our brilliant LinkedIn strategy

Lars Gronnegaard, the Co-Founder and CEO of Dreamdata, discusses the company’s growth from 25 to 100 customers in the past 12 months. The following are some key points from the discussion: Dreamdata helps B2B SaaS companies with revenue attribution by...

How we acquired over 100 enterprise customers for our SaaS as a category creator.

Ryan Austin, Founder & CEO of Cognota, discusses how they have grown to over 100 enterprise customers with ACV in the range of $20K-$50K at over 150% YoY growth last year. We explore their top-of-funnel lead generation strategy, sales cycles,...

How lead magnets helped our SaaS grow beyond $1 MN ARR.

Maryna Burushkina, Founder & CEO of GrowthChannel talks about how they’ve grown their programmatic advertising SaaS content past $1MN in ARR using content marketing. We talk about their top-of-funnel content strategy, middle-of-funnel lead magnets, lead nurturing process & sales cycle....
Mario Velasco Great content!

Engaging, informative, and insightful! Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩

Sidharth Negi Quality Information - Delivered Fast

I've always been curious about self sustaining businesses but it's not always straightforward where to go looking. This podcast was just what I needed - crisp and to the point information delivered quickly and efficiently.

Ameya Dubey Great series, very informative

Relevant, concise, and informative — this show boils down essentials and insights useful for a SaaS venture in bite-sized packages through precise, to-the-point questions.

Andrew Osborne Incredibily Valuable

Been finding your channel incredibly valuable since i've found it, some real gems on here keep em coming!

    Watch on Youtube

    B2B SaaS Podcast is designed to beCompact., Data Backed., Actionable.

    • Compact

      Each episode is designed to be around 15-20 minutes, making it compact enough.

    • Data Backed

      Every guest will be asked for SaaS metrics like MRR, growth rate, churn etc. so that context of their experience is well captured.

    • Actionable

      In every episode I typically deep-dive into 1-2 key themes that are very interesting in a company's journey, so that you can implement what worked for others within your own company.

    About the Host

    I’m Upendra Varma. I am an ex-SaaS founder. From my own journey, I’ve realised there's lot of unpredictability when it comes to SaaS growth & the only way to make this predictable is by using data.

    If you know what worked & what didn't for 10-15 companies, who were in your exact shoes once, you will have a much better idea about approaching your own growth.

    This is why I host the “B2B SaaS Podcast”, where I interview the world's best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact, data-backed & actionable.

    In every episode, I deep-dive into a key theme that's very interesting in a company's journey. Typical themes include growth ( lead generation, conversion), customer success ( churn & expansion), product, M&A, technology & people.
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