B2B SaaS Podcast
On the B2B SaaS Podcast, the host (Upendra Varma) interviews the world’s best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact (~ 15 minutes), data-backed ( with real SaaS metrics like MRR, growth rate, churn etc.) & actionable.
Brendan Weitz, Co-founder of Journey, joins host Upendra Varma to deep dive into how his company is revolutionizing the B2B sales and marketing realm with an innovative storytelling format. Brendan walks us through how Journey emerged from a prototype to...
Jane Portman, CEO & Co-Founder of Userlist, discusses how they repositioned themselves from a customer messaging platform to a more established email service provider (ESP) category tailored specifically for SaaS businesses. In this interview, she shares insights on how they...
Ahmed Elsamadisi, CEO & Co-Founder at Narrator, talks about how they are building an innovative data platform based on his own innovation of data schema (called Activity Schema). We talk about how he’s come up with this brand new data...
Dan Balcauski, Founder & Principal Consultant at Product Tranquility, talks about how B2B SaaS founders should think about pricing & packaging their products. We talk about how to think about pricing, when it starts really mattering & finally how to...
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How We Scaled Our SaaS Past 200 Customers with Product-Led Growth?

Why We Re-Positioned Our SaaS Within a Known Category ?

Is Your B2B SaaS Pricing Strategy Leaving Money on the Table?

How we bootstrapped our SaaS past $5MN+ ARR.
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B2B SaaS Podcast is designed to beCompact., Data Backed., Actionable.
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Compact
Each episode is designed to be around 15-20 minutes, making it compact enough.
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Data Backed
Every guest will be asked for SaaS metrics like MRR, growth rate, churn etc. so that context of their experience is well captured.
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Actionable
In every episode I typically deep-dive into 1-2 key themes that are very interesting in a company's journey, so that you can implement what worked for others within your own company.

About the Host
I’m Upendra Varma. I am an ex-SaaS founder. From my own journey, I’ve realised there's lot of unpredictability when it comes to SaaS growth & the only way to make this predictable is by using data.
If you know what worked & what didn't for 10-15 companies, who were in your exact shoes once, you will have a much better idea about approaching your own growth.
This is why I host the “B2B SaaS Podcast”, where I interview the world's best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact, data-backed & actionable.
In every episode, I deep-dive into a key theme that's very interesting in a company's journey. Typical themes include growth ( lead generation, conversion), customer success ( churn & expansion), product, M&A, technology & people.