How our “powered by” branding is driving tons of new leads to our product

I talk to Suraj Gadage, co-founder of a video recording SaaS called BerryCast. He uses product-led growth to absolutely nail his top-of-funnel lead generation, with 0$ spent on marketing channels.

Talking points,

  • what Berrycast is all about
  • how he hit 10k MRR with around 500 paying customers
  • how his app sumo launch a couple of years ago is still driving his leads, using “powered by” branding 
  • how converting users on a lower plan to a higher plan with customized branding, might affect their product led growth
  • how they are managing conversions 
  • how they plan to go upmarket by focusing on select use cases 

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