In this episode, I talk to Adele Theobald, founder of a HR platform called IDriveHR. We deep-dive into IDriveHR’s journey so far with focus on their 0 to 1 journey, current lead generation strategies & conversion.
Talking points,
- what IDriveHR is all about
- how they have hit 5K MRR with around 18 paying customers
- how the founders used their credibility in the HR management consultancy space to get the first few customers
- how are they effectively using Linkedin & other closed communities to drive top-of-funnel leads
- how they innovatively use physical mail as part of the multi-channel outreach for warm leads
- conversion funnel & sales cycle
- why they are priced so low on a per-seat basis
You can also watch this episode on youtube here.