B2B SaaS Podcast

On the B2B SaaS Podcast, the host (Upendra Varma) interviews the world’s best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact (~ 15 minutes), data-backed ( with real SaaS metrics like MRR, growth rate, churn etc.) & actionable.

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Why We Re-Positioned Our SaaS Within a Known Category ?

Jane Portman, CEO & Co-Founder of Userlist, discusses how they repositioned themselves from a customer messaging platform to a more established email service provider (ESP) category tailored specifically for SaaS businesses. In this interview, she shares insights on how they...

How We Acquired 200+ Customers for Our Open-Sourced Data Platform ?

Ahmed Elsamadisi, CEO & Co-Founder at Narrator, talks about how they are building an innovative data platform based on his own innovation of data schema (called Activity Schema). We talk about how he’s come up with this brand new data...

Is Your B2B SaaS Pricing Strategy Leaving Money on the Table?

Dan Balcauski, Founder & Principal Consultant at Product Tranquility, talks about how B2B SaaS founders should think about pricing & packaging their products. We talk about how to think about pricing, when it starts really mattering & finally how to...
vivek khandelwal izooto

How we bootstrapped our SaaS past $5MN+ ARR

Vivek Khandelwal, Co-Founder of iZooto, discusses how they grew their audience marketing platform past $5MN+ in ARR while remaining completely bootstrapped. In this interview, we cover their product, journey from 0 to 1, growth over the past 12 months, sales...
Mario Velasco Great content!

Engaging, informative, and insightful! Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩

Sidharth Negi Quality Information - Delivered Fast

I've always been curious about self sustaining businesses but it's not always straightforward where to go looking. This podcast was just what I needed - crisp and to the point information delivered quickly and efficiently.

Ameya Dubey Great series, very informative

Relevant, concise, and informative — this show boils down essentials and insights useful for a SaaS venture in bite-sized packages through precise, to-the-point questions.

Andrew Osborne Incredibily Valuable

Been finding your channel incredibly valuable since i've found it, some real gems on here keep em coming!

    Watch on Youtube

    B2B SaaS Podcast is designed to beCompact., Data Backed., Actionable.

    • Compact

      Each episode is designed to be around 15-20 minutes, making it compact enough.

    • Data Backed

      Every guest will be asked for SaaS metrics like MRR, growth rate, churn etc. so that context of their experience is well captured.

    • Actionable

      In every episode I typically deep-dive into 1-2 key themes that are very interesting in a company's journey, so that you can implement what worked for others within your own company.

    About the Host

    I’m Upendra Varma. I am an ex-SaaS founder. From my own journey, I’ve realised there's lot of unpredictability when it comes to SaaS growth & the only way to make this predictable is by using data.

    If you know what worked & what didn't for 10-15 companies, who were in your exact shoes once, you will have a much better idea about approaching your own growth.

    This is why I host the “B2B SaaS Podcast”, where I interview the world's best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact, data-backed & actionable.

    In every episode, I deep-dive into a key theme that's very interesting in a company's journey. Typical themes include growth ( lead generation, conversion), customer success ( churn & expansion), product, M&A, technology & people.
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