B2B SaaS Podcast

On the B2B SaaS Podcast, the host (Upendra Varma) interviews the world’s best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact (~ 15 minutes), data-backed ( with real SaaS metrics like MRR, growth rate, churn etc.) & actionable.

200k revenue within 48 hours of launch
In this episode, Mikael Dia, Founder and CEO of Funnelytics, shares insights into the journey and growth of Funnelytics, a marketing analytics platform. Mikael discusses how Funnelytics helps businesses visualize customer journeys and overlay data to optimize conversions and identify...
In this episode, Sahil Patel, CEO of Spiralize, discusses predictive conversion rate optimization for B2B SaaS companies. What Spiralize Does: Spiralize offers predictive conversion rate optimization by scraping and analyzing A/B tests from 34,000 websites. They identify successful A/B tests...
Join host Upendra Varma in an insightful conversation with David Daneshgar, Co-founder and CEO of Whippy, an automation platform revolutionizing communication with AI. Discover how Whippy addresses manual work challenges across various industries, leveraging automation in HR, customer support, sales,...
In this episode Gerald Zankl, Co-founder and CEO of KickScale provides valuable insights into KickScale’s journey, strategies for navigating a crowded market, and ambitious plans for future growth and innovation. Company Overview: KickScale specializes in providing AI-driven insights into customer...
Mario Velasco Great content!

Engaging, informative, and insightful! Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩

Sidharth Negi Quality Information - Delivered Fast

I've always been curious about self sustaining businesses but it's not always straightforward where to go looking. This podcast was just what I needed - crisp and to the point information delivered quickly and efficiently.

Ameya Dubey Great series, very informative

Relevant, concise, and informative — this show boils down essentials and insights useful for a SaaS venture in bite-sized packages through precise, to-the-point questions.

Andrew Osborne Incredibily Valuable

Been finding your channel incredibly valuable since i've found it, some real gems on here keep em coming!

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    B2B SaaS Podcast is designed to beCompact., Data Backed., Actionable.

    • Compact

      Each episode is designed to be around 15-20 minutes, making it compact enough.

    • Data Backed

      Every guest will be asked for SaaS metrics like MRR, growth rate, churn etc. so that context of their experience is well captured.

    • Actionable

      In every episode I typically deep-dive into 1-2 key themes that are very interesting in a company's journey, so that you can implement what worked for others within your own company.

    About the Host


    I’m Upendra Varma. I am an ex-SaaS founder. From my own journey, I’ve realised there's lot of unpredictability when it comes to SaaS growth & the only way to make this predictable is by using data.

    If you know what worked & what didn't for 10-15 companies, who were in your exact shoes once, you will have a much better idea about approaching your own growth.

    This is why I host the “B2B SaaS Podcast”, where I interview the world's best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact, data-backed & actionable.

    In every episode, I deep-dive into a key theme that's very interesting in a company's journey. Typical themes include growth ( lead generation, conversion), customer success ( churn & expansion), product, M&A, technology & people.
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