Founder grows to 25K ARR with 20 SaaS customers on his affiliate platform & marketplace, which has 1500 listed affiliates. Primarily grows using cold outreach on LinkedIn, which has around 5% connection request to meeting book rate.
In this episode, I interview Joran Hoffman who is the founder of Reditus.
We talk about,
- what Reditus is all about.
- why he ended up cutting short their lifetime deal on Appsumo.
- how he uses LinkedIn taking help of a VA to book meetings with 5% connection request sent to meeting book rate.
- how he built the other side ( affiliates ) of the marketplace.
- how he plans to grow using SEO in the long run.
- why he might consider revenue based financing (RBF ).