Adrian Balcan hits 170K ARR with his SaaS company Feedcheck, which helps big brands monitor & manage customer reviews. He writes amazing content & organic traffic driven to this content is his top of funnel.
Talking points,
- what feedcheck is all about
- how he built the product by iterating with one of his first customers
- how he hit 170K ARR with around 20 customers, closing deals of around 10K ACV
- how almost all of this top of funnel lead generation is around writing content & ranking for SEO
- what it takes to convert an inbound interest to a paying customer with deal sizes into 10s of thousands of dollars
- what other acquisition channels has he experimented with & results he found
- how he is thinking of listing a micro product on appsumo to generate more brand awareness & improve top of funnel
- funding status & future plans