I talk to Akash Agarwal, founder of a supply chain management SaaS called Conmitto. He used a strategic partnership with a logistics company to pitch their software & sell it to their partner’s customers.
Talking points,
- what conmitto is all about
- how they have unbundled a whole warehouse management suite to focus on selling just one module, “dock optimiser.”
- how they hit 10K MRR serving 12 customers & managing around 45 warehouses across these within just six months
- how they used a strategic partnership with a logistics company to pitch their software & sell it to their partner’s customers
- how word of mouth with the logistics ecosystem is driving top-of-funnel lead generation for them after landing initial deals
- how does their conversion look like & how do they manage to close deals with 4-5 calls post the initial lead interest
- how they sidestep requests for pilots by onboarding them onto a lower-tier monthly pricing plan
- why are they focusing on expansion revenue by feature upsells
- why do they think expansion revenue is better than focusing on new growth at this stage of their company
- how they are growing with some funding raised & with seven employees ( 2 in GTM ) as of today