How lead magnets helped our SaaS grow beyond $1 MN ARR.
Maryna Burushkina, Founder & CEO of GrowthChannel talks about how they’ve grown their programmatic advertising SaaS content past $1MN in ARR using content marketing. We talk about their top-of-funnel content strategy, middle-of-funnel lead magnets, lead nurturing process & sales cycle. How GrowthChannel makes it easy for businesses to plan, launch, & optimize programmatic advertising campaigns …
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